Strategic Change & Financial Services Leadership: Meet Peter Hunt

Peter is an accomplished financial services executive and strategic advisor with extensive experience in driving transformation across banking and specialist finance organisations. His expertise spans strategy development, operational excellence, and business transformation, with a particular focus on asset finance and SME lending sectors.

Areas of expertise:

Strategic Planning & Business Transformation

M&A Strategy and Post-acquisition Integration
Fintech Partnership Development & Digital Innovation
Operating Model Design & Implementation

Peter's Background

Strategic Leadership

At board level, he has led strategy development and implementation across major banking and finance organisations. His experience includes working with executive teams to define strategic direction, drive organisational transformation, and deliver cross-divisional performance improvements.

Business Change

Peter has significant experience in managing rapid growth and evolution within regulated financial institutions. His expertise encompasses designing target operating models, leading technology transformation programmes, and strengthening governance frameworks while maintaining rigorous compliance standards.

Strategic Advisory Experience

His advisory work focuses on delivering transformational change for financial institutions, encompassing strategic realignment, corporate restructuring, business growth initiatives, and new market entry strategies. He brings practical experience and deep sector knowledge to complex challenges across the financial services landscape.

Innovation & Digital Transformation

With extensive experience bridging traditional finance and fintech innovation, Peter helps clients align technology investments with business objectives. His work focuses on developing digital transformation roadmaps, identifying strategic technology partnerships, and guiding organisations through sustainable change. 

Why Work with Peter

Peter combines blue-chip governance experience with strategic change expertise and entrepreneurial dynamism. His approach is characterised by:

  • Clear strategic vision coupled with practical delivery capabilities
  • Deep understanding of financial services transformation
  • Track record of driving sustainable growth and operational excellence
  • Constructively challenging approach to problem-solving
  • Expertise in both established institutions and fintech innovation

Peter's experience makes him particularly valuable to financial institutions seeking to:

  • Navigate complex transformation programmes
  • Develop and implement growth strategies
  • Enhance operational efficiency
  • Build effective fintech partnerships

Schedule a consultation today.

Connect with Peter and find out more about how he can help you

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Insights & Updates from Peter

Explore Peter's insights on strategic transformation, fintech innovation and the evolving financial services landscape
January 16, 2026
Emissions Reporting and Its Relevance for the BBB Enable Guarantee Programme

The British Business Bank’s Enable schemes offer support for finance companies lending to SMEs, either by providing a guarantee for a portion of the credit loss the funder may suffer, or by providing access to institutional investors.  The Enable Guarantee provided to finance companies offers the potential for enhanced risk management, improved capital efficiency (driving […]

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November 26, 2025
Working With Brokers: The Importance of Relationship Management

We recently carried out a benchmarking survey of the service standards of asset finance lenders serving the broker market. The 20 responses we received represented 18% of the broker market, providing a valuable snapshot from some of the largest and most important brokers in the market. Relationships Matter Less, Relationship Management Is Essential One of […]

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September 27, 2024
Basel 3.1 – SME Uncertainty for Standardised Banks

Some of the press headlines following the PRA announcement of Basel 3.1 near-final rules suggest that the changes are benign and straightforward, with largely unchanged capital requirements. If only life were that simple! Specifically thinking about the asset finance market, it was announced that for standardised banks, the feared removal of the SME Support Factor […]

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July 20, 2024
Insuring Your Future Profits

Trade credit insurance is seldom used in asset finance (more so in invoice finance) but can play a valuable role by facilitating increased sales, reduced capital requirements and higher profitability, as well as mitigating downside risk either on a single large transaction (or customer) or at a portfolio level. Here are some ways you could […]

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March 27, 2024
Stay Up to Date with FCA Policy

Discretionary commission is a hot topic for the financial regulator. Make sure you don’t fall foul of the new review into past practices. At a time when the car industry is settling back into more normal times, with new car production returning to pre-COVID levels, another bombshell has been dropped. On 11 January 2024, the […]

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January 2, 2024
Unlocking Operational Efficiencies: Introducing Finativ Focus 

Navigate the Complex Landscape of Financial Growth and Efficiency  In financial services, a challenging dichotomy exists: the aspiration for growth is often at odds with the limitations of existing resources and operational frameworks. This complex landscape demands a solution that can bridge the gap between expansion ambitions and the reality of operational constraints.  Finativ Focus: […]

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January 2, 2024
2024 Outlook: Industry Experts Weigh In on the Future of SME Lending

The start of the new year is a time when people often think about the year ahead. This year, I decided to ask a few industry friends for their thoughts on major trends and events that will help shape SME lending in 2024. Below are our combined observations - my sincere thanks go to Ylva […]

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January 2, 2024
Revving Up Resilience in Motor Trade Amidst Economic Headwinds

The motor trade has been through a rollercoaster of recent events, from Brexit to the pandemic and beyond. While these events have shaken many businesses, motor retailers have shown a surprising level of resilience. The spike in used-car profits helped many bounce back quickly despite the new challenges that came thick and fast. Now, as […]

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October 31, 2023
Growth in Demand for Pay-Per-Use Contracts

After a lengthy period of much talk and little action, over recent months we have seen a material uplift in interest from finance companies and, indirectly, from OEMs in pay-per-use (PPU) funding structures for the asset finance market.  The proposition for all stakeholders appears to be getting clearer and there are material developments in the […]

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July 17, 2023
Use Rate-for-Risk Finance Models to Increase Business

As companies look to reinvigorate used car financing, it’s time for a more personal approach to interest rates based on individual circumstances With the running costs of operating dealerships increasing in the last 18 months, retailers are focused on improving profit centres. One method that’s propped up revenue has been income from finance agreements. New […]

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July 17, 2023
Basel 3.1: The Clock is Ticking for Finance Companies

Background While we await the outcome of the PRA’s recent consultation period, the clock is ticking on the implementation of Basel 3.1 which will dictate the regulatory capital requirements for banks from January 2025. Implications will ripple disruptively through commercial finance markets, impacting the profitability of not just bank-owned lenders but also intermediary lenders who […]

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May 26, 2023
Embracing Flexibility: The Advantages of Finativ Flex Over Traditional Non-Executive Directors

In today's rapidly changing business landscape, flexibility is key. This is particularly true in the financial services industry, where businesses must navigate complex regulations, shifting market conditions, and emerging technologies. To meet these challenges head-on, many companies turn to non-executive directors (NEDs) for strategic advice and guidance. A non-executive director can provide valuable guidance, expertise, […]

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February 9, 2023
Get Ready for the new FCA Rules for Car Retailers

Businesses need to be prepared for the FCA’s new Consumer Principle rules. But don’t be daunted because they can help you to retain customers By Peter Cottle | Originally published in the IMI MotorPro magazine In July earlier this year, the Financial Conduct Authority (FCA) announced the final details of a new Consumer Principle that […]

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January 12, 2023
IoT Impacts on the Asset Finance Industry

The internet of things (IoT) is not a new concept, but its growing proliferation means that it will become increasingly important for finance providers. The use of internet-enabled sensors embedded in the physical world of machinery, vehicles and across working environments (think smart offices and smart factories, for example) will quietly and, in some cases, radically […]

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September 20, 2022
Finativ Enhances Proposition with Senior Recruits in Data Strategy and Process Improvement

As the economic outlook drives increased pressure on finance companies to improve productivity and make the best decisions, specialist consulting and advisory firm Finativ has announced the appointment of two new consulting directors, Kevin Davies and Mark Stoddart.     With over 20 years’ experience providing data strategy consultancy, Kevin Davies has held global and European […]

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