

With finance companies increasingly turning to data and digitalisation for performance improvement and new financing models, specialist consulting and corporate finance firm Finativ has expanded its “finance native” expertise with the appointment of Simon Potts as Consulting Director.
Potts spent 24 years at IBM Financing where he was a highly respected IT leader, covering IT strategy, digital transformation, IT product ownership and IT operations in the asset finance industry. For the past 5 years, he has held worldwide responsibility for AI, Automation and Workflow, successfully developing the firm’s digital roadmap and leading the deployment of solutions across the global organisation, including intelligent workflow and chatbots.
Previously in IBM Financing, Potts was globally responsible for Analytics, Information, Internal and External Sales Tools and Sales Commissions delivery, driving significant commercial benefit for the organisation. He also devised the global IT strategy and global operating model which forms the foundation of the services which IBM Financing deliver globally.
In addition, Potts brings first-class project, agile development and process skills and is a Lean Six Sigma Black Belt.
Potts’ early career included 8 years at Alfa Systems, where he was one of the original core team.
Christian Roelofs, CEO of Finativ commented, “Simon adds great depth to our digital transformation offering. He has truly walked in the shoes of our clients as they face the challenge of making digitalisation a success. His experience and know-how will be invaluable for firms thinking seriously about how to drive coherent business improvement through data and technology, either on a programmatic basis or through Finativ Flex, our expertise on-demand solution”.